The Wisco Project

A social media campaign inspiring students to vote

Screenshot of an Instagram post with a cow print background, titled 'Your Vote Counts' and a call to action to make sure friends have a plan to vote.

OVERVIEW

Background

For this project, I got to work with a company on our campus called The Wisco Project, focused on encouraging college students across Wisconsin to vote in elections. My role was to create social media content designed for students.

Challenges

The organization had no established brand guidelines, leaving me to build a visual direction from scratch using only their logo and a cow pattern motif as starting points.

What I Accomplished

I created a collection of Instagram posts and stories that the organization published on their Instagram. I learned how to support a client with minimal direction and translate broad ideas into a cohesive and effective social media presence.

Tools
Illustrator & Photoshop

Role
Social Media Designer

Goal
Increase student voter engagement

PROBLEM

Lack of a Distinct Social Media Identity

The content needed to be both recognizable and appealing to a student audience.

SOLUTION

Build a Consistent Social Media Presence

Created a collection of Instagram posts and stories using a cohesive visual system inspired by the organization's existing assets. The designs helped strengthen brand recognition and communicate voter education content in an engaging way for students.

RESEARCH

Social media is one of the most effective ways to reach young voters

In my research, I explored how college students consume information and engage with civic content online. I found that social media platforms play a significant role in how young adults discover voting information, making clear, visually engaging content essential for increasing awareness and participation.

48% of U.S. adults ages 18–29 regularly get news from social media.

— Pew Research Center

KEY INSIGHT

This research showed how influential social media can be in reaching young adults. It reinforced the importance of creating clear, engaging content that could increase awareness, provide valuable voting resources, and support The Wisco Project's goal of encouraging more students to vote.

Key Takeaways

  • Young adults frequently use social media as a source of information

  • Content must communicate information quickly

  • Strong visuals and concise messaging can improve engagement

BRAND IDENTITY

Typography sample sheet showing font types Cooper Black, Monotype Corsiva, and Arial with uppercase and lowercase alphabet, numbers, and special characters.

For this project, I developed a visual style that matched Wisco Project’s personality, ”girly-pop”, fun, and relatable. Their existing vibe leans into bright, energetic graphics and conversational content, so I built a direction that fits that identity while still feeling clean and intentional.

When choosing the typography and color palette, I focused on creating something that felt modern but still timeless. I pulled inspiration from current social media aesthetics but intentionally avoided short lived trends so the designs would age well and stay relevant longer.

Color palette chart showing seven different colors with their CMYK and RGB values, labeled from left to right.

FINAL DESIGNS

An Instagram post with a chat conversation about voting, featuring messages that say 'Hi,' 'just wanted to remind you to...,' 'GO VOTE!,' and '!!!' against a blurred green background. The post has 38 likes and icons for liking, commenting, sharing, a
Instagram post with a pink badge that says "This Barbie is Ready to Vote" on a light blue background.
Social media post with a light green background face with a pink shadow, featuring a message in pink text that says, "Don't Get Left Out. Go Vote."
Instagram post with a green background, pink oval, and black text that reads "Friends Don't Let Friends Not Vote" with yellow stars and white dots around the oval.
A social media post with a pink background explaining four steps to vote, featuring icons for check-in, showing ID, receiving a ballot, and voting with a checkmark.
Graphic image showing an ID card, a passport, and a pink and green abstract background. The text says "Don’t forget your IDs!"
Social media post with pink background containing a blue oval in the center. Inside the oval, white text reads "No vote is a vote" and is surrounded by white decorative elements.
A social media post with a quote by Barack Obama stating, "There's No Such Thing as a Vote That Doesn't Matter," over a background with pastel-colored arches.
A social media post featuring a green background with a white frame representing a smartphone screen. The post is titled 'Voter Starter Pack' and contains images of a cow, an American flag sticker with the text 'I Voted,' a pair of blue sneakers, a d
Digital graphic of an Instagram post with a light blue background pattern that repeats the phrases 'Make Your Voice Heard!' and 'VOTE' in red, on a yellow background.
Social media post with a pink background and black cow spots, featuring the message "Your Vote Counts" in black and yellow text.

STORY DESIGNS

Collection of eight colorful election reminder posters, seven with countdown days, one congratulating the first female president, and one pink alert box asking if ready to vote, with a vote early button.

MY WORK IN ACTION!

Screenshots of social media posts advocating for voting, with messages like 'Your Vote Counts,' 'Hi,' 'just wanted to remind you to...,' 'GO VOTE!,' 'Friends Don't Let Friends Not Vote,' and 'READY TO VOTE? Vote Early!'

If you'd like to connect, collaborate, or chat about design, feel free to reach out at rosem9298@outlook.com

Thanks for reading!✨

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