The Wisco Project
A social media campaign inspiring students to vote.
A responsive web design project for a fictional North Dakota honey company focused on branding, storytelling, and user experience.
Background
The Wisco Project is a real organization focused on encouraging college students across Wisconsin to vote in elections.
My role was to create social media content designed specifically for UW–Eau Claire students. The organization wanted visuals that felt energetic, modern, and student-focused. I designed Instagram posts and stories that encouraged students to take action and show up at the polls.
Challenges
The organization had no established brand guidelines, leaving me to build a visual direction from scratch using only their logo and a cow-pattern motif as starting points.
Tools
Illustrator & Photoshop
Role
Social Media Designer
What I Accomplished
I created a collection of Instagram posts and stories that the organization published on their Instagram. Speaking with their team helped me understand their tone, priorities, and overall vision. Through this project, I learned how to support a client with minimal direction and translate broad ideas into a cohesive and effective social media presence.
Goal
Increase student voter engagement
01 Define + Research
Project Brief & Analysis
The first phase of the project involved researching the organization and creating a project brief and analysis. This step allowed me to clarify their goals, understand their audience, and outline the key requirements before beginning any design work. The competitor analysis showed me what students needed to know, like how to vote, what to bring, and which IDs are accepted, helping guide the content direction. I also found that Wisco Project's Instagram lacks consistency, weakening their brand identity. They use memes and controversial celebrities that may not align with their values, potentially alienating their audience. Their posts feel random, with mismatched colors and no cohesive theme. Overusing trends without tying them to their mission can also make their content seem inauthentic and less impactful.
I also identified strengths such as their active campus presence, as well as challenges like limited brand guidelines and minimal online resources. This analysis helped guide my design direction and shaped the creative choices I made throughout the project.
02 Design
Design Direction
For this project, I developed a visual style that matched Wisco Project’s personality, ”girly-pop”, fun, and relatable. Their existing vibe leans into bright, energetic graphics and conversational content, so I built a direction that fits that identity while still feeling clean and intentional.
When choosing the typography and color palette, I focused on creating something that felt modern and scroll-stopping but still timeless. I pulled inspiration from current social media aesthetics but intentionally avoided short-lived trends so the designs would age well and stay relevant longer.
03 Final Design
Project Brief & Analysis
I created a collection of Instagram posts and stories that the organization published on their Instagram. Speaking with their team helped me understand their tone, priorities, and overall vision. Through this project, I learned how to support a client with minimal direction and translate broad ideas into a cohesive and effective social media presence.
Instagram Posts
Story Posts
My Work in Action!
