Flyer for Wellness Shack featuring quotes about hope and support, contact information, and mission statement to build an inclusive and respectful community of recovery and hope through peer support. The flyer has a large orange logo of a house within a 'W' and the text 'Wellness Shack' in bold orange letters.

Wellness Shack

A refreshed brand identity

OVERVIEW

Background

Collaborated with a team of designers to create a rebrand for a local Eau Claire nonprofit focused on mental health recovery and peer support. I specifically designed a brochure by myself while working together with the team to design a letterhead, envelopes, and business cards.

Challenges

A challenge I faced was fitting all the information required for the brochure while keeping it easy to read. I had to play around with typography, spacing, and layout to improve readability.

What I Accomplished

I created a brochure that is clear, organized, and visually balanced. The layout uses thoughtful negative space, peaceful colors, and soft shapes to make the information easy to read while still feeling welcoming and approachable.

Tools
Adobe Illustrator, InDesign, & Canva

Role
Logo & Print Design

Goal
Create a welcoming identity and brochure

PROBLEM

Current branding feels secluded and distant

Wellness shack’s current logo and brand feels outdated and unrelated. The logo is like a cabin in the woods, we want something recognizable and welcoming. They need a new, bright look.

SOLUTION

Build a Consistent Brand Experience

What we did: Updated the logo and minimized the colors for the brand to be more cost effective and stand out more. Created letterheads for stationary (Documents and envelopes) that utilized the logo and brand colors we created with consistency, a brochure that can be printed and distributed to the community to spread awareness and information, and business cards to be used by the Wellness Shack. ​

BRAND IDENTITY

We selected a calm, warm color palette and paired it with friendly, readable typography to create an approachable brand identity.

Orange was chosen for the color palette because it embodies happiness, warmth, and a well balanced mind. Unlike the typical blue and green often seen in clinic logos, orange stands out as bright, lively, and uplifting, reflecting our focus on mental health and creating a welcoming, positive space for the community.​ The fonts were chosen for their simplicity and airy feel, creating a gentle look that supports the overall sense of calm.

A color palette featuring four colors: orange, red-orange, off-white, and beige, with their respective hex and RGB codes.
A graphic showing different font styles and their names, including Arial Black, Helvetica Neue Normal, and Helvetica Neue Light, with sample alphabet, numbers, and symbols for each font.
An orange and black logo featuring a large 'W' with a house roof and door integrated in the center.
Three versions of a logo with the letter W in orange, a house silhouette integrated into the W, and the text 'WELLNESS SHACK' in orange, with variety in font size and placement.

LOGO DESIGN

The logo focuses on the “W” for wellness and the concept of a safe space, We wanted to create something simple, effective, and engaging. Simplicity not only keeps the design cost efficient but also ensures it’s impactful and memorable.​

FINAL DESIGNS

A letterhead and envelope from Wellness Shack Inc., both featuring an orange and white logo with a house symbol. The letterhead contains placeholder text and a signature at the bottom, while the envelope has space for recipient information. Both are set against an orange background.
Several orange and white business cards with the Wellness Shack logo and contact information scattered around an orange background.

A CLOSER LOOK (of my design for the brochure)!

The brochure design uses smooth, flowy shapes and gentle linework to create a warm, welcoming atmosphere. These organic forms bring softness to the layout and help balance the denser text sections. Paired with a calm, neutral color palette, the visuals create a sense of openness and approachability that aligns with the organization’s mission. Not pictured here is the printed brochure. I printed a physical copy and delivered it to the organization’s leadership so they could review and test it in real use.

Tri-fold brochure for Wellness Shack, focused on mental health recovery and peer support. Features the Wellness Shack logo with a house inside a W, and sections on how they support mental health, ways to get involved, and contact information. Uses orange and beige colors with abstract line patterns.
Collection of business cards and logo designs for Wellness Shack, all featuring a prominent orange 'W' with a small house icon underneath, displayed on a white surface.
Tri-fold brochure for Wellness Shack featuring orange and white design with sections on services, donation form, and contact information.

If you'd like to connect, collaborate, or chat about design, feel free to reach out at rosem9298@outlook.com

Thanks for reading!✨

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